TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

umbrella brand [1 record]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 2007-11-15

English

Subject field(s)
  • Merchandising Techniques
  • Advertising Techniques
DEF

A brand name used for a number of products in the same line, such as Revlon cosmetics or Heinz canned foods.

CONT

This company has just launched its third major umbrella brand.

French

Domaine(s)
  • Techniques marchandes
  • Techniques publicitaires
DEF

Marque signant de nombreux produits ou services appartenant à des produits à des catégories différentes.

CONT

Chaque produit, signé Milba, présente, dans les pays où il est vendu, la même couleur mauve et la référence au lait des Alpes. Cette technique porte le nom de «marque ombrelle».

CONT

Timotei devient marque ombrelle.

Spanish

Save record 1

Copyright notice for the TERMIUM Plus® data bank

© Public Services and Procurement Canada, 2024
TERMIUM Plus®, the Government of Canada's terminology and linguistic data bank
A product of the Translation Bureau

Display options

Change the order of display of the official languages of Canada
Option to display the non-official languages (Spanish or Portuguese)
Display definitions, contexts, etc., on records

Features

Language Portal of Canada

Access a collection of Canadian resources on all aspects of English and French, including quizzes.

Writing tools

The Language Portal’s writing tools have a new look! Easy to consult, they give you access to a wealth of information that will help you write better in English and French.

Glossaries and vocabularies

Access Translation Bureau glossaries and vocabularies.

Date Modified: